Insights

Learn about SEO & AEO optimization

Expert insights on search engine optimization, AI answer engines, and the future of organic search.

Expert insights & actionable strategies

Discover proven strategies, industry insights, and practical guides to dominate both traditional search engines and AI platforms. From SEO fundamentals to cutting-edge AEO techniques, get the knowledge you need to stay ahead of the competition.

AI Metrics

9 min

December 2, 2024

What is AI Visibility Score?

AI Visibility Score measures how well AI platforms like ChatGPT, Claude, and Perplexity can discover, understand, and cite your content. Learn how to calculate and improve your score for better AI search visibility.

What is the Difference Between SEO, AEO and GEO?

Complete Guide

9 min

November 30, 2024

What is the Difference Between SEO, AEO and GEO?

SEO targets traditional search engines, AEO optimizes for AI answer engines like ChatGPT, while GEO focuses on generative AI platforms. Learn which strategy fits your business goals and how to implement an integrated approach.

AI Visibility Guide

5 min

November 30, 2024

What is AI Visibility Optimization?

AI Visibility Optimization ensures your content gets discovered and cited by AI platforms like ChatGPT, Claude, and Perplexity. With 75% of searches now happening through AI assistants, optimizing for AI citations is essential.

How to Optimize Content for AI Search Engines

Content Optimization

8 min

November 30, 2024

How to Optimize Content for AI Search Engines

Learn the 8-step framework for creating content that AI models can easily understand and cite. From structured headings to conversational language, master the art of AI-friendly content creation.

Why Traditional SEO Agencies Are Becoming Obsolete

Industry Insights

5 min

November 15, 2024

Why Traditional SEO Agencies Are Becoming Obsolete

The SEO industry is experiencing its biggest disruption in 20 years. Traditional agencies charging €2,000-10,000 monthly are struggling to justify costs when AI-powered platforms deliver the same results at 90% lower cost.

AEO vs SEO: What's the Difference and Why It Matters in 2026

AEO Guide

6 min

November 10, 2024

AEO vs SEO: What's the Difference and Why It Matters in 2026

While traditional SEO focuses on Google rankings, Answer Engine Optimization (AEO) targets AI platforms like ChatGPT and Perplexity. With 50% of searches now including AI summaries, optimizing for both is critical.

Platform-Agnostic SEO: Why Your Tools Shouldn't Lock You In

Technical SEO

4 min

November 5, 2024

Platform-Agnostic SEO: Why Your Tools Shouldn't Lock You In

WordPress plugins and Shopify apps create platform lock-in that limits your freedom. Universal SEO solutions work everywhere, giving you the flexibility to choose the best CMS for your business needs.

How Automation is Changing Search Optimization

AI & SEO

5 min

October 28, 2024

How Automation is Changing Search Optimization

AI can analyze thousands of pages in minutes and apply optimizations that would take human specialists weeks. The hybrid model combining AI automation with human strategy is delivering 95% cost reduction.

The Complete Guide to Schema Markup for SEO & AEO

Product Guide

7 min

October 20, 2024

The Complete Guide to Schema Markup for SEO & AEO

Schema markup is the bridge between your content and AI understanding. Learn how structured data drives both Google rich results and AI platform citations for maximum search visibility.

Case Study

6 min

October 15, 2024

Case Study: E-Commerce Store Increases Organic Traffic 145%

A European e-commerce store spent €81,000 with agencies over 18 months with minimal results. With automated optimization, they spent €4,300 in 6 months and achieved 145% traffic growth. Here's how.

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